Gain Oxi's "Stains Happen"

May 2013

Gain Oxi's "Stains Happen"

We developed a visual concept based on a human truth: Accidents happen and there is no way you can know when. They are inevitable. In order to create a striking impression of this, we designed 3D characters connected by simply emotional cause-and-effect situations.

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More from Lapiz

Allstate MNT Kaptura Close

Jun 2013

Allstate MNT Kaptura

For Allstate, we created a Mobile app that isn’t about insurance, it’s about protection. In the Kaptura App, you are the goal keeper. The object of the game is to tap the screen to save the ball- with social results and daily top scores, the game has become hugely viral with thousands of downloads and blog mentions.

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Gain's "Concert"

May 2013

Gain's "Concert"

We created a sensory experience: Among the madness of this concert, illustrated by eBoy, is a fan that’s different from the rest. His clothes smell like Gain detergent (there’s a scented varnish printed on him).

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MLEA's "Valentines Gift" Close

May 2013

MLEA's "Valentines Gift"

Our agency was considering making a monetary contribution. On a second thought, we decided to invest that money on a nontraditional awareness campaign to increase donations.

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Lapiz wins GOLD at the 2013 HAPE Awards Close

May 2013

Lapiz wins GOLD at the 2013 HAPE Awards

Lapiz won GOLD at the HAPE (Hispanic Advertising Planning Excellence) awards at the AHAA conference for being part of developing the first ever bilingual Latino infused Rolling Stone magazine in the US.

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Lapiz’s LatinoShop Study Featured in Forbes

Jan 2013

Lapiz’s LatinoShop Study Featured in Forbes

In Forbes magazine, Glenn Llopis writes about the cultural and economic potential of Latino consumers in the U.S. and how the progress being made to successfully reach them comes from the kind of initiative taken by Lapiz with the LatinoShop Study.

Check out the article here.

First Mobile Ad That Gives Your iPhone a "Sense of Smell" Close

Jan 2013

First Mobile Ad That Gives Your iPhone a "Sense of Smell"

The iAd allows users to interact with a bilingual talking nose that recommends specific scents of Gain detergent products.

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