Diego Figueroa joins Lapiz as Head of Strategy and Participation
As Lapiz continues to expand, Figuero’s experience in General Market and cross culturalism is a valuable asset. Working for agencies such as McGarry Bowen and DRAFTFCB, Diego has worked for a wider array of brands such as Taco Bell, Nestle, Cars.com and Disney. He will oversee all areas of strategy, consumer engagement, research, and shopper marketing. Along with his extensive experience, he also has an impressive list of accomplishments, which includes multiple Effies.