Lapiz rides high at the Wave Festival.

Apr 2014

Lapiz rides high at the Wave Festival.

With ten awards, along with four shortlists, Lapiz was truly one of the big winners at the 2014 Wave Festival in Rio, Brazil. We're thrilled to have taken so many awards home. Here are the winners:

Gold: “Stains happen” Print Illustration for P&G Gain with Oxy

Silver: “Stains happen” Print for P&G Gain with Oxy; “Stains happen” Outdoor for P&G Gain with Oxy; “Husband” Radio for Mujeres Latinas; "Cargo Pants", "Granny Panties", "Jockstrap" Radio for P&G Gain; “Spelling” Radio for Clearblue

Bronze: “Flower” and “Ring” Radio for Mujeres Latinas; “Aztec”, “Guevara”, “Spain” Radio for Chicago Latino Film Festival; “Stains happen” Print for P&G Gain with Oxy; “Money Calendar” Direct for Mujeres Latinas

New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

Apr 2014

New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

‘Viviendo en Buenas Manos’, or ‘Living in Good Hands’ in English, recently launched. We wanted to pay homage to the Latino experience, and remind people to appreciate the good things that sometimes get taken for granted. Most important, we looked to strengthen the role of the brand by showing how the road of life is less bumpy when you're well protected.

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More From Lapiz

RE/MAX “Dream With Your Eyes Open” Campaign Launches

Mar 2014

RE/MAX “Dream With Your Eyes Open” Campaign Launches

Our new integrated campaign for RE/MAX launched nationally on March 17. We wanted to help home buyers and sellers understand the true value of having a guide that can help them see things that they would miss on their own. This approach gives RE/MAX an opportunity to cut through the clichés of the real estate industry and really connect with consumers.

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Diego Figueroa joins Lapiz as Head of Strategy and Participation

Jan 2014

Diego Figueroa joins Lapiz as Head of Strategy and Participation

As Lapiz continues to expand, Figueroa’s experience in General Market and cross-multiculturalism is a valuable asset. Working for agencies such as McGarry Bowen and DRAFTFCB, Diego has worked for a wider array of brands such as Taco Bell, Nestle, Cars.com and Disney. He will oversee all areas of strategy, consumer engagement, research, and shopper marketing. Along with his extensive experience, he also has an impressive list of accomplishments, which includes multiple Effies.

Fabio Seidl to Join Lapiz as Executive Creative Director

Dec 2013

Fabio Seidl to Join Lapiz as Executive Creative Director

Seidl is an award-winning creative, known for executing successful brand acts across nontraditional mediums, as well as digital and social media platforms. In 2013, his leadership directly contributed to Ogilvy Brazil's recognition as Agency of the Year at Cannes. Fabio has nearly 20 years of experience in the industry, working with such global brands as Coca-Cola, Dove, Kraft Foods, and General Motors, to name a few.

Lapiz named U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards.

Nov 2013

Lapiz named U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards.

LAPIZ USA was recently recognized as the U.S. Hispanic Agency of the Year at the 2013 El Ojo Awards in Buenos Aires, Argentina. The network won a total of seven honors - one Gold, four Silver and two Bronze awards at the ceremony. The highly prestigious Agency of the Year recognition came just after Chief Creative Officer Laurence Klinger was honored as the U.S. Hispanic Creative Director of the Year.

Lapiz wins 2 Golds in London.

Nov 2013

Lapiz wins 2 Golds in London.

The radio campaign Mujeres Latinas en Acción was awarded again in the London International Awards, the last big global creative show of the calendar year: Gold in Public Service Campaign and Gold in Best Scriptwriting. With Leo Burnett Worldwide's total of 10 Gold awards, Lapiz brings in 20% of the entire network gold.

Lapiz shares the luck of the Irish.

Sep 2013

Lapiz shares the luck of the Irish.

Well, more than luck: talent. Lapiz was awarded the only Gold Kinsale Shark Award in the radio campaign category. Another Gold Shark in the promo: best scriptwriting category, and a Bronze Shark again in the international radio campaign category. The trophies went to P&G’s Clearblue pregnancy test’s “Bed” and “Movie” (Gold: radio), and to Mujeres Latinas en Acción’s “Flower” and “Ring” (Gold: promo, Bronze: radio) The ceremony took place in the beautiful fishing village of Kinsale, Ireland.