The traditional agency model is dying.
Agencies are losing touch with people and with client business. They spend too much time looking inside, focusing on their own perspectives and ideas. And clients are getting frustrated with the same strategies and creative solutions. It’s time for an agency with a fresh perspective.
The power of an Outsider Perspective
As an agency, we include an outside perspective in everything we do from research, strategy, and ideation to consumer participation. We partner with outsiders. The people who are disrupting other industries and creating culture waves. They help us look at client problems with fresh eyes, redefine challenges and create unexpected solutions. And we apply it to different kinds of projects:
We use outside perspectives to win with outsiders.
We use outside perspectives to solve mainstream challenges
We use outside perspectives to solve business challenges with a human-centric approach.
An outsider culture
We believe the unexpected can come from anywhere. We conduct empathy interviews with people who are outside the norm. We conduct cultural research to decode niche cultures and determine how and why they go mainstream. We look at other industries beyond our competitors to learn, get inspired and identify potential solutions. We hire outsiders too. People with different backgrounds and expertise. It helps us foster a culture of outside thinking where people contribute beyond their discipline to help create better solutions.