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Watch the "Origami Office" live stream!

Dec 2014

Watch the "Origami Office" live stream!

What does your space say about you? How are some of the most innovative companies in Chicago hacking their own culture and workspace to promote creativity? Partnering with the Experience Institute, we've organized a panel to discuss these questions, and you can be part of it! Click here to access the live stream (http://origamioffice.tumblr.com/) and participate in the discussion by submitting your questions on twitter to #OrigamiOffice!

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New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

Apr 2014

New Allstate Campaign Shows That Being Protected Enhances Life’s Journey

‘Viviendo en Buenas Manos’, or ‘Living in Good Hands’ in English, recently launched. We wanted to pay homage to the Latino experience, and remind people to appreciate the good things that sometimes get taken for granted. Most important, we looked to strengthen the role of the brand by showing how the road of life is less bumpy when you're well protected.

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RE/MAX “Dream With Your Eyes Open” Campaign Launches

Mar 2014

RE/MAX “Dream With Your Eyes Open” Campaign Launches

Our new integrated campaign for RE/MAX launched nationally on March 17. We wanted to help home buyers and sellers understand the true value of having a guide that can help them see things that they would miss on their own. This approach gives RE/MAX an opportunity to cut through the clichés of the real estate industry and really connect with consumers.

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Diego Figueroa joins Lapiz as Head of Strategy and Participation

Jan 2014

Diego Figueroa joins Lapiz as Head of Strategy and Participation

As Lapiz continues to expand, Figueroa’s experience in General Market and cross-multiculturalism is a valuable asset. Working for agencies such as McGarry Bowen and DRAFTFCB, Diego has worked for a wider array of brands such as Taco Bell, Nestle, Cars.com and Disney. He will oversee all areas of strategy, consumer engagement, research, and shopper marketing. Along with his extensive experience, he also has an impressive list of accomplishments, which includes multiple Effies.

Fabio Seidl to Join Lapiz as Executive Creative Director

Dec 2013

Fabio Seidl to Join Lapiz as Executive Creative Director

Seidl is an award-winning creative, known for executing successful brand acts across nontraditional mediums, as well as digital and social media platforms. In 2013, his leadership directly contributed to Ogilvy Brazil's recognition as Agency of the Year at Cannes. Fabio has nearly 20 years of experience in the industry, working with such global brands as Coca-Cola, Dove, Kraft Foods, and General Motors, to name a few.

RE/MAX Selects The Leo Burnett Group as Lead Creative Agency

Aug 2013

RE/MAX Selects The Leo Burnett Group as Lead Creative Agency

RE/MAX has appointed The Leo Burnett Group to develop and create its 2014 national advertising campaign. The account will be managed by a Chicago-based multidisciplinary team that will oversee and lead all creative, brand positioning and strategy for the global real estate franchisor. Both Leo Burnett and Lapiz split advertising duties, including general market advertising.

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Gain goes social with Rolling Stone during Lollapalooza.

Aug 2013

Gain goes social with Rolling Stone during Lollapalooza.

We challenged participants sense of smell with "The Freshest Smelling Shirt Hunt", a real life social game from a detergent brand.

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Lapiz’s LatinoShop Study Featured in Forbes

Jan 2013

Lapiz’s LatinoShop Study Featured in Forbes

In Forbes magazine, Glenn Llopis writes about the cultural and economic potential of Latino consumers in the U.S. and how the progress being made to successfully reach them comes from the kind of initiative taken by Lapiz with the LatinoShop Study.

Check out the article here.