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Jan 2013
In Forbes magazine, Glenn Llopis writes about the cultural and economic potential of Latino consumers in the U.S. and how the progress being made to successfully reach them comes from the kind of initiative taken by Lapiz with the LatinoShop Study.
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Dec 2012
Our very own creative duo, Gastón Soto and Omar Sotomayor, have been named to Forbes 30 Under 30...and what better way to deliver the amazing news than with a good old-fashioned prank? Watch the duo get briefed by Lapiz Chief Creative Officer Laurence Klinger, just to find out that their only assignment is to celebrate.
Read the full story at Forbes.com.
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Nov 2012
Lapiz partnered with Rolling Stone to create the first-ever Latino-infused special edition of the magazine. The groundbreaking issue, available on newsstands November 9, features three ads created by Lapiz for P&G clients.
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Dec 2012
Charmin’s long-copy ad created by Lapiz, that ran in Spanish and English in the bilingual issue of Rolling Stone, was the pick of the day yesterday on AdAge.com and Creativity-Online.com. The idea behind the ad was to provide a piece of literature worthy of your time on the toilet, so the reader became a part of the brand’s purpose: enjoying the go.
Dec 2012
The Star Reacher Awards recognize individuals around the Leo Burnett global network for their unstoppable commitment to the agency. Lapiz is proud to announce that two of our employees have won this important honor. Congratulations to Maru Bernal and Nico Mejía for their passion, creativity, and for always striving to reach higher – for reaching for the stars.