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Starring American swimmer Rebecca Soni (who would go on to win two gold medals and break three world records in London), this one-minute film starts by questioning our focus on the finish, only to remind us of the importance of the start – something no other company understands as well as Kellogg’s.
WatchHispanic consumers were madly in love with the scent of Gain detergent. But after the financial crisis, many decided to switch to a different brand – one that was cheaper and scentless. Our client asked us for an idea that could help bring these consumers back to Gain. We created a fake condition.
WatchHispanic consumers were madly in love with the scent of Gain detergent. But after the financial crisis, many decided to switch to a different brand – one that was cheaper and scentless. Our client asked us for an idea that could help bring these consumers back to Gain. We created a fake condition.
WatchGain detergent stands for scent. But how to show this in radio? We found a simple and interesting way to bring the amazing scent of Gain to a medium that is traditionally only for your ears.
WatchGain detergent stands for scent. But how to show this in radio? We found a simple and interesting way to bring the amazing scent of Gain to a medium that is traditionally only for your ears.
WatchGain detergent stands for scent. But how to show this in radio? We found a simple and interesting way to bring the amazing scent of Gain to a medium that is traditionally only for your ears.
WatchIn this Allstate campaign, we present a peculiar character who seems to have a hold on destiny. He’s able to place unlikely circumstances together in order to cause car accidents. His name is Mala Suerte (Bad Luck). By exposing drivers’ coverage vulnerabilities, the campaign educates people on Allstate’s protection.
Meet the character that’s able to manipulate destiny as he goes around town placing the most unlikely set of circumstances together to cause car accidents.
WatchMala Suerte (Bad Luck) masterminds an accident with a butterfly-effect type of scheme. He shows us how even a small breadcrumb can provoke a big disaster.
WatchFor the Mala Suerte (Bad Luck) character, a game of chance is just another opportunity to make you lose. In this spot, this peculiar character shows us how causing accidents is just a kids’ game for him. Luckily for us, Allstate has the coverage we need.
WatchHave you ever heard Piano Sonata No. 13? Well, here it is. Masterfully performed by the Bad Luck specialist, Mala Suerte. This commercial shows just how extensive Allstate coverage can be.
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In this spot, we wanted our audience to understand that domestic violence goes beyond physical violence; it involves losing control over one's own decisions and living a life oppressed by fear. Only by reflecting this reality could we win the public's sympathy for our cause and collect donations for Mujeres Latinas en Acción.
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We wanted to challenge the commonly held stereotype in the USA that all Latinos are the same. By showing how differently they react under the same circumstances, this piece set up the audience for the variety and richness of culture they were going to experience during the Chicago Latino Film Festival.
WatchClearblue pregnancy tests clearly show the results on a digital screen. Yet we can’t guarantee our consumers a happy experience, because the truth is that while some women are looking to become mothers, some aren’t prepared yet. In order to engage consumers, we needed to show both points of view on pregnancy.
WatchWhen a woman takes a pregnancy test, she wants to know for sure whether or not “the stork” is coming. With Clearblue, there will be no doubts about it because it’s 99% accurate.
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When a girl in Latin America turns 15, it’s a very special occasion. She is entering womanhood, celebrated by a traditional party called a quinceañera. Always supports the transition of the child into a woman, a beautiful evolution.
With Bounty Reusable, consumers can tackle more messes with the same sheet, so cleaning two different stains – like coffee and grape juice – is like cleaning just one.
Brazilian photographers have been facing a very tough competitor lately: image banks. Clients are cutting production budgets and choosing cheaper ready-made images rather than commissioning professional photographic work. This campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
Brazilian photographers have been facing a very tough competitor lately: image banks. Clients are cutting production budgets and choosing cheaper ready-made images rather than commissioning professional photographic work. This campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
Brazilian photographers have been facing a very tough competitor lately: image banks. Clients are cutting production budgets and choosing cheaper ready-made images rather than commissioning professional photographic work. This campaign highlights the bold contrast in imagery and proves you can get a better photo if you work with Lumini.
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When options are limited, falling into a life of drugs and poverty might be the only option for many people. The Cara Program helps individuals affected by homelessness and poverty find quality employment. To raise awareness about the program, we created the “Choose” campaign to show that “life is a matter of choice.”
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