Mala Suerte Campaign
In this Allstate campaign, we present a peculiar character who seems to have a hold on destiny. He’s able to place unlikely circumstances together in order to cause car accidents. His name is Mala Suerte (Bad Luck). By exposing drivers’ coverage vulnerabilities, the campaign educates people on Allstate’s protection.
Meet the character that’s able to manipulate destiny as he goes around town placing the most unlikely set of circumstances together to cause car accidents.
Mala Suerte (Bad Luck) masterminds an accident with a butterfly-effect type of scheme. He shows us how even a small breadcrumb can provoke a big disaster.
For the Mala Suerte (Bad Luck) character, a game of chance is just another opportunity to make you lose. In this spot, this peculiar character shows us how causing accidents is just a kids’ game for him. Luckily for us, Allstate has the coverage we need.
Have you ever heard Piano Sonata No. 13? Well, here it is. Masterfully performed by the Bad Luck specialist, Mala Suerte. This commercial shows just how extensive Allstate coverage can be.