Need a Vacation ?
What could possibly be worse than FOMO? Double FOMO!
Realizing that 41% of Americans did not take a vacation in 2015, we surprised two workaholics with their Doppelgängers and showed them what they were missing by not going on vacation… to Mexico.
And you? What are you waiting for?
Mexico brings some of its sun to Germany
With the success of the Snow Graffiti in 2015, the Mexico Tourism Board wanted to recreate the campaign in Germany. But Germans are not as bothered by the snow as Chicagoans. What they did complain about was the lack of sunlight during their cold season. So to brighten up their winter, we brought them some of Mexico´s light and warmth by creating a melting billboard, a gigantic frozen sign, which melted throughout the day with the warmth of the “Mexican sun.”
During one of the coldest winters in US history, we saw an opportunity for the Mexico Tourism Board to promote their warm vacation paradise that’s just a short flight away. To do that, we used the much-hated snow to turn brick walls and rooftops into billboards that spread our message to the freezing masses.
Mexico welcomes all Patricias!
Tapping actress Patricia Heaton of ABC’s “The Middle” to star in the campaign, all the “good” Patricias of the world were invited to the Vallarta-Nayarit and Manzanillo region of Mexico after Hurricane Patricia (aka “bad Patricia”) made landfall in the area in October.
So Trish, Patty, Tricia, Pad Thai — whatever you prefer to be called, if your name is Patricia, you could be one of 25 to win a trip to Mexico.
Formula 1 comes to Mexico City
After 23 years, Formula 1 Grand Prix comes back to Mexico. We created three original posters to be included in the FIA’s official program inviting spectators to not only attend the race, but to visit Mexico and discover the many attractions the country offers.
Los Cabos, Mexico was hit by a devastating hurricane in 2014. Amazingly, they were up and running within 8 weeks... but nobody knew it. To tell everyone that Los Cabos was back and stronger than ever, we recruited celebrities to recreate selfies that tourists had taken before the hurricane happened and posted them on social media for the world to see.
On September 14th, 2014, Hurricane Odile slammed into Los Cabos, Mexico. Within just 8 weeks, the people of the region restored the vacation hot spot. "Stretch" is both a testament to the fortitude and spirit of the locals, and an invitation for everyone to return.
Flavio is the story of a man who discovers his own Mexico. It is an unforgettable experience filled with the wonders of an exotic land, flavors you can’t find anywhere else, and a rich history that can transport you back in time.