During one of the coldest winters in US history, we saw an opportunity for the Mexico Tourism Board to promote their warm vacation paradise that’s just a short flight away. To do that, we used the much-hated snow to turn brick walls and rooftops into billboards that spread our message to the freezing masses.
Los Cabos, Mexico was hit by a devastating hurricane in 2014. Amazingly, they were up and running within 8 weeks... but nobody knew it. To tell everyone that Los Cabos was back and stronger than ever, we recruited celebrities to recreate selfies that tourists had taken before the hurricane happened and posted them on social media for the world to see.
On September 14th, 2014, Hurricane Odile slammed into Los Cabos, Mexico. Within just 8 weeks, the people of the region restored the vacation hot spot. "Stretch" is both a testament to the fortitude and spirit of the locals, and an invitation for everyone to return.
Flavio is the story of a man who discovers his own Mexico. It is an unforgettable experience filled with the wonders of an exotic land, flavors you can’t find anywhere else, and a rich history that can transport you back in time.