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Gain Oxi's "Stains Happen"
Work

May 2013

Gain Oxi's "Stains Happen"

We developed a visual concept based on a human truth: Accidents happen and there is no way you can know when. They are inevitable. In order to create a striking impression of this, we designed 3D characters connected by simply emotional cause-and-effect situations.

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Gain's "Concert"
Work

May 2013

Gain's "Concert"

We created a sensory experience: Among the madness of this concert, illustrated by eBoy, is a fan that’s different from the rest. His clothes smell like Gain detergent (there’s a scented varnish printed on him).

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MLEA's "Valentines Gift" Close
Work

May 2013

MLEA's "Valentines Gift"

Our agency was considering making a monetary contribution. On a second thought, we decided to invest that money on a nontraditional awareness campaign to increase donations.

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First Mobile Ad That Gives Your iPhone a "Sense of Smell" Close
Work

Jan 2013

First Mobile Ad That Gives Your iPhone a "Sense of Smell"

The iAd allows users to interact with a bilingual talking nose that recommends specific scents of Gain detergent products.

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Kellogg’s “Swimmer” Close
Work

Nov 2012

Kellogg’s “Swimmer”

As the world gathered to honor the glory of the finish, Kellogg's celebrated the promise of a great start. In Kellogg's “From Great Starts Come Great Things” campaign, we dive into the journey of U.S. Olympic swimmer Rebecca Soni as she moves in reverse through the water, from the finish back to the start.

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